Fun Fact: Play Doh Trademarked their Scent

That unmistakable scent you remember from childhood (or from cleaning it out of your carpet) isn’t just nostalgic, it’s protected.

Since its debut in 1956, Play-Doh has kept its signature formula largely the same, including the distinct smell that generations instantly recognize. In 2018, that scent was officially registered as a U.S. trademark, proving that brand identity goes far beyond logos and names.

Yes, you can trademark a smell.

And while it’s not necessarily easy to secure, it can be incredibly powerful. When a sensory experience becomes uniquely tied to your brand in the minds of consumers, it may be protectable.

At Carriman Law Group, we help businesses think beyond the obvious when it comes to protecting what makes them distinctive.

Have something unique worth protecting? Contact us to book a free 15 minute trademark consultation .